Startup CFO as a Service
CFO magazine for Startups
Finance, Fundraising und Numbers
designed for startups & SMEs
Fundraising Trends 2026: What Startups & SMEs Must Know – and How to Win
As the year 2025 slowly comes to an end, so does the fundraising year. What were the key trends of 2025, and what can we expect in 2026? The 2025 fundraising landscape: key data points and implications According to the analysis by KPMG and PitchBook, AI-related...
The Complete Guide to Creating a Winning Pitch Deck
Learn how to create a compelling pitch deck that integrates financial planning and fundraising strategies. Get expert tips, templates, and a free checklist to secure startup funding.
How to Craft a Winning Equity Story
When it comes to convincing investors to back your vision, numbers alone won’t cut it. Financials are critical — but without a compelling narrative to tie them together, even the strongest business plans can fall flat. That’s where your Equity Story comes in. An...
Top 3 Reasons Your Business Model Will Fail (And How to Avoid Them)
Key Takeaways Reason 1: Your product is not solving a customer’s True problem Why Understanding the Customer’s Problem is Crucial? One of the most common reasons business models fail is the lack of a clear understanding of the customer’s real...
Financing with convertible loans
Start-up financing through convertible loans does not “waste” time with lengthy company valuations, but instead initially grants a loan that is only converted into company shares as part of later financing.
How to Invest in Startups
When investing in start-ups, the question of the valuation of the start-up and the amount of the investment very quickly arises. The cash-on-cash valuation offers a pragmatic valuation tool in such situations.
5 questions every financial plan should answer
Financial plan: definition and purpose The financial plan is a forward-looking projection of the company's income and expenses, which is evaluated using a profit and loss statement (income statement), a cash flow statement (liquidity forecast), and a projected balance...
Pre-Money & Post-Money Valuation
Pre-money and post-money evaluation play a central role during fundraising.
Our valuation calculator, instructions and case studies provide the ideal introduction to this topic.