Startup CFO as a Service
CFO magazine for Startups
Finance, Fundraising und Numbers
designed for startups & SMEs
How to Craft a Winning Equity Story
When it comes to convincing investors to back your vision, numbers alone won’t cut it. Financials are critical — but without a compelling narrative to tie them together, even the strongest business plans can fall flat. That’s where your Equity Story comes in. An...
Top 3 Reasons Your Business Model Will Fail (And How to Avoid Them)
Key Takeaways Reason 1: Your product is not solving a customer’s True problem Why Understanding the Customer’s Problem is Crucial? One of the most common reasons business models fail is the lack of a clear understanding of the customer’s real...
Financing with convertible loans
Start-up financing through convertible loans does not “waste” time with lengthy company valuations, but instead initially grants a loan that is only converted into company shares as part of later financing.
How to Invest in Startups
When investing in start-ups, the question of the valuation of the start-up and the amount of the investment very quickly arises. The cash-on-cash valuation offers a pragmatic valuation tool in such situations.
Pre-Money & Post-Money Valuation
Pre-money and post-money evaluation play a central role during fundraising.
Our valuation calculator, instructions and case studies provide the ideal introduction to this topic.